Social media leadership • Creative direction • Brand storytelling

I build the strategy, shape the story, and lead the work.

I’m Robert Nash, a social media and content leader with 20+ years in marketing and communications. I help brands earn attention, build community, and connect creative execution to business goals.

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Selected results

Texas Colorful Filaments

4,500+ followers • About 1,000 new followers per month • No paid ads

As Social Media Director, I connect audience insight, product storytelling, campaign creative, community engagement, and TikTok Shop merchandising. These current audience figures are my reported results; the case study separates growth from directly observed commerce activity.

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Future Habitat

+2,000% engagement • +285% impressions • +108% unique visitors

As Senior Director of Social Media & Content, I translate complex housing ideas into accessible stories, coordinate with subject matter experts, and build content for social, sales, and leadership. Reported organic results cover November 2024–February 2025.

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How I lead

Strategy: clear audiences, content pillars, campaign objectives, and measurement.
Creative direction: a consistent brand voice across video, design, writing, and community.
Team leadership: experience managing designers, writers, freelancers, and volunteers, with practical briefs, feedback, and approval workflows.

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Selected writing

Thought leadership that makes technical subjects clear and relevant. Browse the writing archive →